Meet John Page Fender Custom Shop
by Dennis David
March 23 2025
March 23 2025
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Today's Issue | Thursday 3rd April 2025 | |
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March 23 2025 ![]()
John Page is one of the greatest living custom luthiers in the world, and Co-Founded the Fender Custom Shop in Southern California, in early 1987. John Page has created legendary guitars for some of the great guitarists of our time, including Eric Clapton, Pete Townshend, David Gilmour, and Cesar Rosas. Mr. Page built guitars for over 20 years at Fender and then spent 40 years designing and building guitars in arrangement with Jaguar automobiles, Harley Davidson, and Playboy. In 1975 at the age of 18 John Page began working in a Los Angeles metals and plastics warehouse and playing music gigs at night. Fender Instruments was one of the warehouse’s biggest customers. And in 1978 Mr. Page began work at Fender Instruments buffing guitar necks and then buffing more guitar necks! And was soon promoted to creating models for research and development at fender, a skill he excelled at in his youth, creating prototypes of guitars and amplifiers.
By 1980 at only 23 years old John began working alongside legendary guitar luthier Freddy Tavares the Fender designer that originally hand-drew the Fender Stratocaster. And in 1981 John Page designed his first Fender guitar, the successful Telecaster-shaped American made Fender Bullet electric guitar with a one-piece metal pickguard/bridge combined in one unit. After an eleven-month hiatus John Page rejoined the Fender team in 1987 and for the next twelve years began leading the Fender Custom Shop, which was known as “The Dream Factory.” After working at Fender Custom Shop, he was hired as the founding Executive Director of the Fender Museum of Music and the Arts, a 33,000 square foot museum dedicated to offering children's education without cost. In 2003 John Page moved to the Southern Oregon forest where he began working on functional art furniture.
“Well, here I am… Forty-three years after building my first guitar. I have sculpted thousands of pieces of wood into musical instruments and put pencil to paper designing models that have been produced in the tens of thousands. Most with the very proud Fender name on the peghead. From the humble Fender Bullet to the glorious Fender Harley Davidson Stratocaster… and then to my own John Page Custom Guitar line… Welcome to John Page Classic… what a rush!" - John Page
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